Tzuriel’s Story- From Trauma to Triumph
Tzuriel Friedman, a former elite athlete and disabled IDF veteran, lived for years with severe PTSD and lasting physical injury. What began as a physical wound became a profound inner battle one that nearly cost him his life. Where many fall, Tzuriel chose to live. Doctors told him he would never run again. More than once, he stood at the edge of giving up. Then came the defining moment- the choice to live. At his lowest point, Tzuriel wrote what he later called his “Life Will”: ״.I will do everything in my power so that no one ever has to stand alone where I once stood““ That promise became the foundation of his life’s work. Against all odds, Tzuriel rebuilt his body, mind, and belief. He returned to running and went on to win competitions- but more importantly, he returned to lead others. Over the years, he has guided nearly 5,000 trainees, students, and soldiers through physical training, boxing, mental resilience processes, and empowerment programs across Israel. Drawing directly from lived experience, he developed the Life Triangle Method- Faith, Responsibility, and Choice, which today forms the backbone of Grow As Winners. Our nonprofit is Tzuriel’s life mission: a place that delivers professional, personalized tools without bureaucracy, delay, or judgment to those who choose life and seek a path to grow beyond trauma.
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We are a physical and emotional growth center for our IDF soldiers and resrvists offering life-saving support for those facing trauma, PTSD, and challenges, paving the path back to a purposeful and active life
Who We Are
Grow As Winners is a Tel Aviv-based nonprofit dedicated to the comprehensive physical, emotional, and social rehabilitation of IDF soldiers, reservists, disabled veterans, first responders, and anyone navigating the aftermath of service-related trauma. We don’t believe in simply "getting over" trauma. Instead, we empower our heroes to understand it, integrate it into their lives, and ultimately grow from it.

Our Community: A Tribe of Heroes
Our community brings together people from all walks of life, united by a shared journey. This bond is forged through our unique social traditions, group bonding events like our signature “Thursday routines” and the intensive training our heroes undergo together. At the heart of our center, these connections grow into a warm, embracing family.
Our Vision & Purpose
A National Hub for Growth and Innovation Our vision is to establish a nationwide centers for physical and emotional growth, serving as a beacon of hope for our heroes. We are committed to fostering strategic partnerships with leading non-profits, academic institutions, and research organizations both in Israel and globally. By combining cutting-edge research with hands-on support, we aim to be the premier partner in reintegrating our heroes into society and the workforce, ultimately strengthening the long-term resilience of the State of Israel.


Uniqueness Bridging Body and Mind
Our intervention model for the journey back to life integrates clear stages, defined goals, and a diverse set of practical tools. Today, this model is recognized and trusted by hundreds of soldiers and combat veterans coping with post-trauma and challenges. The model is rooted in “Tzuri’s story”- the lived experience of a hero who returned from the darkest depths of his life and succeeded in identifying, even from within the darkness, a point of light. A light that now enables him to take another step forward on his path toward victory.
What is in the center?
Self-fulfillment
A special union between body and mind
Building a social community
Helping manage trauma
Offering a warm and welcoming space
Turning loneliness into belonging
Tech industry training with career support
Building resilience and the ability to manage trauma
Creating a life full of meaning
The organization's values

Love for Humanity
Unconditional care and commitment to every individual without judgment, and without distinction of religion, race, or gender.

Humility
We move forward together with one shared purpose: returning to life.

Empathy
We are all in this together. We feel, experience, and walk alongside those
we support- allowing us to truly embrace and strengthen them.

Professional Excellence
No compromises. We believe in professionalism and leading by example. Every coach brings both personal experience and professional training in growth and empowerment.

Integrity & Trust
Trust is the foundation of healing and returning to life. Full transparency is essential- everything is clear, authentic, and communicated with honesty and respect.






